Can I analyze AppLovin performance by campaign, ad set, asset and country?

Yes. Ad Master lets you analyze AppLovin metrics across campaign, ad set, asset, country, platform and date. You can combine dimensions, filter the exact slice you need and keep installs, conversions, revenue and ROAS visible throughout the drill-down.

What can my team do with the additional AppLovin data?

Growth teams can judge assets on installs, revenue and mature ROAS; creative teams can connect visual attributes to performance; and both teams can use the same campaign, ad set, country, platform and date filters. The result is faster budget decisions and more evidence-based creative briefs.

See What Every AppLovin Asset Is Worth

Q: Does Ad Master show cohort ROAS for AppLovin assets?

Yes. Ad Master shows D0, D1, D3 and D7 conversions, revenue and ROAS for AppLovin assets. This separates an early result from a mature result, so teams can compare assets at the same cohort age instead of mixing incomplete and mature returns.

Q: How does Ad Master add metrics that are not in AppLovin's asset report?

Ad Master combines AppLovin's asset-delivery data with advertiser outcome data. Our custom statistical and ML models reconcile those sources into an asset-level decision layer, then analyze creative attributes so growth and creative teams can see both what performed and what to make next.

AppLovin reports asset impressions, clicks, cost and CTR. Ad Master adds every outcome metric—including installs, conversions, revenue and ROAS—across campaign, ad set, asset, country, platform and date.

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The difference

AppLovin reports delivery.
Ad Master adds the business outcome.

The native asset report answers which asset spent, served and earned clicks. We extend that view so you can judge every asset on acquisition, conversion and revenue.

A AppLovin asset report

ImpressionsAsset delivery volume
Clicks and CTRAsset engagement
CostAsset spend
Asset hierarchyCampaign, creative set and asset identity

+ Ad Master decision layer

Installs, CPI and IPMAcquisition efficiency for every asset
Conversions and conversion ratesDown-funnel outcomes, not just clicks
Revenue and ROASCommercial return at asset level
D0, D1, D3 and D7 cohortsSee value accumulate as each cohort matures

→

What this changes for your team

A high-CTR asset is no longer mistaken for a high-value asset. You can scale, pause and brief new creative from installs, conversion value and mature ROAS—not engagement alone.

How it works

One model turns delivery data into creative decisions

Our custom statistical and ML models connect AppLovin asset delivery, advertiser outcomes and the content of each creative—then make the result explorable in one dashboard.

AppLovin Creative Analytics

Creative Campaign Spend D0 ROAS D7 ROAS

 
VID_summer_01
 UA_iOS_T1 $12,450 38% 112%

IMG_promo_02 UA_iOS_T1 $8,320 51% 117%

VID_summer_01 UA_Android_T2 $6,890 44% 128%

HTML_game_03 Retarget_US $4,560 32% 95%

D7 Cohort view · Country · Platform · Campaign · Ad set

Mature ROAS

Keep AppLovin's delivery facts

Asset impressions, clicks and cost stay grounded in AppLovin's native asset report. They remain the delivery foundation for every view.

Add every outcome metric

Our models connect advertiser outcomes to assets so installs, conversions, revenue and ROAS can be analyzed at the same level as spend.

Explain what made the winner work

Custom ML models label creative attributes and measure how those attributes perform, giving the next creative brief evidence instead of opinion.

What you gain

From a delivery report to a decision system

One place for growth teams to decide where budget goes and for creative teams to decide what to make next—using the same metrics, dimensions and cohort definitions.

ImpressionsClicksCostInstallsConversionsConversion value / revenueCTRCPCCPIClick-to-install rateIPMROAS

All metrics

Judge assets on business outcomes

Put impressions, clicks and cost beside installs, conversions, revenue, CPI, IPM and ROAS. Rank every asset by the result you actually optimize.

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Full granularity

Drill down without losing context

Move from account to campaign, ad set and asset, then segment by country, platform and date. Keep the same metric definitions throughout the analysis.

Cohort maturity

Know when ROAS is actually mature

Compare D0, D1, D3 and D7 conversions, revenue and ROAS. Separate fast starters from assets whose payback keeps improving after install day.

ML creative intelligence

Understand why a creative wins

Our custom ML models label creative attributes and connect those attributes to performance, turning a winning row into evidence for the next brief.

Relative performance

Benchmark against your own winners

Compare each asset with your top-performing creative set for the metric you choose. See the size of the gap, not just a leaderboard position.

Decision workflow

Take the analysis into the next decision

Filter, group, chart and export the exact view your growth and creative teams need—without rebuilding the analysis in a spreadsheet first.

Side by side

What AppLovin reports.
What Ad Master adds.

This comparison is specific to AppLovin's asset report. Ad Master preserves its native delivery metrics and adds the outcome, granularity and analysis layers around them.

Question AppLovin asset report Ad Master

Asset-level delivery Impressions, clicks, cost and CTR The same delivery facts, alongside every outcome metric

Asset-level outcomes Not included in the asset report Installs, conversions, conversion value, revenue, CPI, IPM and ROAS

Cohort maturity No asset-level cohort view D0, D1, D3 and D7 conversions, revenue and ROAS

Analysis granularity Campaign, creative set, asset and date identity Campaign, ad set, asset, country, platform and date—in combination

Creative explanation Asset name and URL Custom ML attributes connected to the KPIs they influence

Decision workflow Asset-report rows Filters, grouping, relative winner benchmarks, charts and Excel export

Questions

What should I expect from AppLovin analytics?

What does AppLovin report for individual assets?

AppLovin's Asset Reporting API provides asset identity and hierarchy together with impressions, clicks, cost and CTR. Ad Master keeps those delivery facts and adds the outcome metrics growth teams need at asset level, including installs, conversions, revenue, CPI, IPM and ROAS.

Can I analyze performance by campaign, ad set, asset and country?

Yes. Ad Master lets you analyze AppLovin metrics across campaign, ad set, asset, country, platform and date. Combine dimensions, filter the exact slice you need and keep installs, conversions, revenue and ROAS visible throughout the drill-down.

Does Ad Master show cohort ROAS for AppLovin assets?

Yes. D0, D1, D3 and D7 conversions, revenue and ROAS show how each asset's return accumulates. That lets you compare assets at the same cohort age instead of mixing an incomplete early result with a mature one.

How does Ad Master add metrics that are not in the asset report?

Ad Master combines AppLovin asset-delivery data with advertiser outcome data. Our custom statistical and ML models reconcile those sources into an asset-level decision layer, then analyze creative attributes so you can see both what performed and what to make next.

What does my team gain from the additional data?

Growth teams can judge assets on installs, revenue and mature ROAS. Creative teams can connect visual attributes to performance. Both work from the same campaign, ad set, country, platform and date context, which means faster budget decisions and more evidence-based creative briefs.

See which AppLovin assets earn their spend

Connect AppLovin and analyze every asset by outcome, cohort age and full campaign-to-country context.